Manager - Marketing & Communications

Job Description

Key Responsibilities:
•    Develop and execute a comprehensive content strategy aligned with business objectives, brand positioning, and marketing priorities.
•    Create high-quality content, including thought leadership articles, blogs, newsletters (internal & external), case studies, website content, and executive communications, marcomm campaign strategy and execution.
•    Collaborate with internal stakeholders, SMEs, and leadership teams to translate complex concepts into clear, compelling narratives.
•    Lead the planning and development of integrated content campaigns across digital, social, and internal communication channels.
•    Maintain a consistent brand voice and editorial standards across all content assets.
•    Manage the content lifecycle, including ideation, writing, editing, review, publishing, and performance optimization.
•    Work closely with design, digital marketing, and SEO teams to create content optimized for engagement, discoverability, and user experience.
•    Analyze content performance using analytics tools and refine strategies based on insights and trends.
•    Mentor and contribute to building a strong editorial culture within the team.
•    Stay updated with industry trends, emerging technologies, and best practices in content marketing and storytelling.
Qualifications (Must-Have Skills)
•    12 – 15 years of professional experience in content writing, editorial strategy, or corporate communications.
•    Master’s degree in English, Journalism, Mass Communication, or a related field.
•    Exceptional writing, editing, and storytelling skills with the ability to adapt tone and style for different audiences.
•    Experience in B2B technology, IT services, consulting, or financial services industries.
•    Proven experience in developing thought leadership content and strategic marketing narratives.
•    Strong ability to collaborate with cross-functional teams and senior stakeholders.
•    Experience creating content for multiple formats such as long-form articles, reports, digital content, and marketing campaigns.
•    Strong understanding of SEO principles and digital content optimization.
•    Ability to simplify complex technical or industry concepts into engaging and accessible content.
•    Demonstrated experience in content planning, editorial calendars, and campaign support.
Good to Have Skills
•    Familiarity with AI-driven content tools, analytics platforms, and content management systems (CMS).
•    Understanding of brand storytelling, employer branding, and executive communications.
•    Experience managing content for global audiences and multi-channel marketing campaigns.
•    Knowledge of content performance measurement, marketing automation, and digital analytics tools.

Mandatory Competencies