Create Alert

Manager - Marketing & Communications

Apply now »

Posted On: 26 Apr 2024

Location: Noida, UP, India

Company: Iris Software

Why Join Us?
Are you inspired to grow your career at one of India’s Top 25 Best Workplaces in IT industry? Do you want to do the best work of your life at one of the fastest growing IT services companies? Do you aspire to thrive in an award-winning work culture that values your talent and career aspirations?

It’s happening right here at Iris Software.

 

About Iris Software
At Iris Software, our vision is to be our client’s most trusted technology partner, and the first choice for the industry’s top professionals to realize their full potential.

With over 4,300 associates across India, U.S.A, and Canada, we help our enterprise clients thrive with technology-enabled transformation across financial services, healthcare, transportation & logistics, and professional services.

Our work covers complex, mission-critical applications with the latest technologies, such as high-value complex Application & Product Engineering, Data & Analytics, Cloud, DevOps, Data & MLOps, Quality Engineering, and Business Automation.

 

Working at Iris
Be valued, be inspired, be your best.
At Iris Software, we invest in and create a culture where colleagues feel valued, can explore their potential, and have opportunities to grow.
Our employee value proposition (EVP) is about “Being Your Best” – as a professional and person. It is about being challenged by work that inspires us, being empowered to excel and grow in your career, and being part of a culture where talent is valued. We’re a place where everyone can discover and be their best version.

Job Description

  • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
  • Analyzing content marketing data to identify trends and anticipate consumer needs.
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Delegating tasks to writers and editors and providing feedback.
  • Creating, adjusting, and managing the editorial calendar.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Developing a solid understanding of the target audience through online and traditional market research.
  • Ensure that content meets the company or client's needs, and follows our in-house style guide.
  • Organize, modify and update existing content.
  • Verify content and information.
  • Collaborate with co-workers and come up with fresh, creative content ideas, keeping our audience in mind.
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Mandatory Competencies

Apply now »